The award ceremony took place during the CRM EXPO in Stuttgart, Germany in September. Daniela Schomaker, Corporate IT Product Coordinator (on the right side), receives the Award for ROSEN.

Stans, Switzerland, October 7th  -  “We feel honored that the high ranked jury has chosen the ROSEN Group as one of the leading companies with regards to our continuously improving Customer Relationship Management (CRM) system. To us, CRM means more than just a software system – it is a philosophy”, says Holger Hennerkes, Senior Vice President Sales, and responsible for ROSEN Group’s CRM system.

A high-ranking jury consisting of members from different companies and universities has elected the ROSEN CRM system as an award winner, ranked 3rd, among 30 companies in the field of process development because of the “well thought through, systematic and comprehensive system, which consolidates information globally, supports common goal setting and facilities the information flow among colleagues”.

“At ROSEN the customer is in the center of all of our activities. We first listen carefully to our customers before we develop a new service or product. Only by knowing exactly our customers´ needs we can serve them with the right solutions. The continuous improvement process in our CRM system is an essential part of this customer focused approach”, says Friedrich Hecker, CEO of the ROSEN Group. 

“When we started off with our CRM improvement process in 2010 our goal was to establish the system as the leading database for customer-related information. Particular focus was placed on supporting the sales workflow and our global marketing activities.
A database was developed providing address and contact data as well as a customer segmentation in terms of services offered and needs identified”, continues Holger Hennerkes.

In 2012, the system was extended to include a forecasting & targeting module. A forecast for each customer, based on the different services, can be conducted today by:
• Total order volume
• New orders for ROSEN and for the competition
• Total revenue of the customer
• Sales for ROSEN and competition

„We are proud on what the CRM project has achieved with this award and we will continue on further improving our customer relationship management“, says Friedrich Hecker.


About the ROSEN Group

ROSEN is a leading privately owned company that was established as a one-man business in 1981 in Lingen, Lower Saxony, Germany in the home of the Rosen family. The company started the business under the name H. Rosen Engineering GmbH. Over the last 30 years, ROSEN has grown rapidly and is today a worldwide provider of cutting-edge solutions in all areas of the integrity process chain with more than 2000 employees in over 120 countries worldwide.

The 4 key ROSEN areas of expertise:
• Inspection of critical industrial assets to ensure reliable operations of the highest standards and effectiveness
• Customized engineering consultancy providing efficient asset integrity management
• Production and supply of customized novel systems and products
• Market-driven, topical, state-of-the-art research and development providing “added value” products and services


Press Contact:

Dr. Karin Funke-Rapp
Head of Corporate Communications
Phone   +49-591-9136-7427
Fax       +49-591-9136-121
E-Mail   kfunkerapp@rosen-group.com