Since 2005 Sean MacNiven has been responsible for social media and communications topics at SAP. Most recently Sean created a team dedicated to innovation within the PR and Marketing area, dedicated to researching the next generation channels and strategies for effective cooperation between people.
Sean has launched various platforms at SAP including the novel Forbes partnership Forbes SAPVoice, which was a new program enabling advertisers to use Forbes blogging platform as thought leaders and to reach out to their 20 million audience, as well as SAP’s most successful Twitter handles, the entire news landscape internally and externally, and a number of novel tools facilitating better executive to employee engagement.
Following social media Sean has been involved in researching strategies for the use of ramification within the enterprise, augmented reality, and ideation platforms at SAP. Outside of SAP Sean has consulted numerous companies, and is a technology advisor to EU PR efforts, where he established the PR site, p4ace.eu.
Today, identifying here good ideas come from and how to best take advantage of the collective intelligence of human interactions is a current passion and represents the culmination of many previous efforts as he works towards enabling the innovative enterprise. Sean has written for magazines, book chapters, and is currently engaged in academic research.