Paving the Way to Best-informed Decisions

ROSEN’s team of experts exchanged with key members of the industry on how we can best serve their current and future needs. In the plenary opening session, “Beyond Compliance,” ROSEN Vice President Jan Frowijn discussed the need to invest in energy efficiency and renewables, while also recognizing that most predictions show that oil and natural gas are an important part of our energy future.

Frowijn went on to acknowledge the controversy that the energy debate continues to raise. For those in the industry, it may often seem that regardless of the many improvements in integrity management practices and pipeline safety, public resistance and anxiety towards pipelines seem to intensify. He went on to present some of the theories on public opinion formation and change, emphasizing the importance of understanding the public’s concerns at a fundamental level. For both individual industry stakeholders as well as the pipeline industry as a whole, this understanding is a critical step in developing and communicating the pipeline narrative.