Authors: Laura Kennett, Liz Brierley, Michelle Unger
Personal Branding: The Leadership Edge Women in Energy Are Redefining
In an industry where technical expertise often dominates, two accomplished leaders, Laura Kennett and Liz Brierley, are reframing what personal branding truly means. Their insights reveal that branding is not about self-promotion; it is about authenticity, influence, and the courage to lead with integrity. Guiding this conversation is Michelle Unger, whose work centers on the human side of leadership, industry collaboration, and inspiring the next generation.
From technical mastery to human-centered leadership
Laura Kennett, Director of Integrity Solutions in Canada, started her career in the rugged oil and gas fields of Alberta, later moving through steel manufacturing, industrial construction, and pipeline operations throughout North America. Although her journey provided her with deep technical knowledge, her personal brand evolved far beyond engineering.
Early in my career, I thought decisions were made purely on technical grounds. Over time, however, I learned that they hinge on human factors, such as relationships, values, and trust.
For Laura, credibility is built on listening and integrity. “I hope people say I am honest and that I truly listen. People have incredible knowledge and perspective, and I want them to know I value that.” Laura’s advice to young professionals? Slow down. “I was so eager to move fast to grow my career that I did not spend enough time building relationships or asking questions. In hindsight, those conversations would have accelerated my learning far more than rushing ahead.”
The power of saying yes
Liz Brierley, Director of Integrity Solutions and Regulatory Engagement, shares a different, but complementary, perspective. She began her career in heavy engineering, working for a company that built submarine platforms, pressure vessels, and offshore structures, before moving into energy networks and pipeline operations. Along the way, she embraced opportunities that others might have hesitated to take, such as earning a Master’s degree in materials joining that later led to opportunities to join industry committees and engage with research and standards development.
Her mantra? Just say yes. “Opportunities often lead to unexpected growth. Don’t focus on the commitment it will take, be inspired by what you will learn,” Liz advises. She believes that curiosity and courage are essential to shaping a strong personal brand.
It is easy to keep doing things the way they have always been done. But if you see a gap, don’t be afraid to question it. Some changes take years, but they matter for future generations.
Liz also underscores the importance of trust and collaboration, especially in regulatory work. “Pipelines operate in public spaces, not behind fences. Building trust with regulators, landowners, and communities is critical. My brand is based on integrity and delivering on commitments.”
Making branding about people
For Michelle Unger, VP of Strategic Industry Engagement, personal branding is not an isolated exercise, it is a tool for shaping industries and empowering people. Her work focuses on industry collaboration and guiding young professionals, equipping them with the tools they need to thrive and making the energy sector attractive to future generations.
“Listening to stories like Liz’s and Laura’s is powerful,” Michelle says. “These narratives inspire others to see that success is not just about technical skills, it is also about curiosity, courage, and integrity. My purpose is to amplify these voices so more women and men can envision a career where they belong and can make an impact.” Michelle believes that personal branding should reflect purpose.
It is about asking, ‘What do you want to be known for?’ and aligning that with values that matter, such as safety, sustainability, and collaboration. When leaders share their authentic journeys, it creates a ripple effect that strengthens the entire industry.
Lessons for the Next Generation
When asked what advice they would give their younger selves, Liz did not hesitate: “Be bold. Say yes. Don’t underestimate your capabilities.” Laura’s counsel was equally powerful: “Slow down. Build relationships. Learn from those around you.”
Michelle adds her perspective: “We need to make this industry relevant and attractive. That means creating spaces where young professionals feel supported, where collaboration is valued, and where stories like these show that leadership is about more than technical expertise, it is about people.”
Their shared message? Authenticity and curiosity are the cornerstones of a powerful personal brand. In an industry facing rapid transformation, these qualities are not just nice-to-haves, they are essential for leaders who want to influence change.