The ROSEN brand relates to the company, a personality; however, it encapsulates some extremely personal values that regulate how we behave as individuals on a day-to-day basis towards each other and to our customers, indeed, to anyone who has a stake in our company.

We concentrate on the individual requirements of our customers. We help our customers enhance their competitiveness and their strengths. We contribute to the success of our customers. We are committed to deliver excellent products and services. We combine our unique capabilities in customer care and the development of products and services with advanced technologies and innovations. We are close to our customers, whenever and wherever we are needed.

Competence is prerequisite for excellence. Technical competence is the basis of our company. Creative competence is our door to innovation. Social competence assures our long-term success.

An idea, an invention, a new product or a new service alone is not an innovation. A new service or a new product becomes an innovation as soon as it is successful on the market and is profitable. We apply our total know-how and experience efficiently within the entire company in order to continuously bring new services and products to the market.
We contribute to sustainability by balancing the protection of the environment and social and economic requirements.

Personally Committed: we achieve our goals through everybody's strong commitment, by continuously developing our personal capabilities and by acting as entrepreneurs.
Team Oriented: we trust in the power of working in teams. Teamwork helps us use synergies and potentials in the company. Teamwork does not release from personal responsibility.

Communication and information are necessary for company coordination and are prerequisite for all our actions. Communication itself is not the value. Only what is created through communication is valuable. We prefer direct personal communication to writing e-Mails.

Trust is the foundation of our success. Our customers’ trust in our capabilities as well as trust in ourselves and in each other. Therefore, we believe in complete honesty, consistency, and reliability. Under any circumstance.

We are a trustworthy, loyal and respectful partner in all our internal and external relationships.

We are an internationally operating company. Our customers come from all over the world. We employ people from over 57 different countries and cultures.

We align our actions with ethical principles and criteria. We orient ourselves on the principles of common moral responsibility and respect applicable laws, standards and rules.